In 2018, 3.6 million students graduated from high school. While millions celebrated them, Whirlpool celebrated the people who helped them get there. This campaign (Congrats parents, you did it) started by using authentic user generated content and crafting social shorts - showing the work and sacrifice it took these past 18 years.
Behind every graduate there are 19,710 meals,
7,488 loads of laundry
and 2,700 loads of dishes.
Congrats parents, you did it.
After we launched, we created a long form content piece that was picked up a series of online partners.
This content was then broken down into :30's and aired on traditional platforms.
Graduation Day
Around graduation ceremonies we created installations with over 1,500 plates highlighting the audacious amount of meals and dishes parents went through to get their child to to this moment.
