Jordan - NCAA
Each year millions of fans expect their team to make a great run and maybe even win a championship but there's always a team or a player who ends up crushing those hopes and shattering their hearts.
The effects of which last a lifetime.
These spots aired specifically around the NCAA Men's basketball tournament.
Melo - Give Everything
The new M7's were designed to do everything for the player who could simply do everything.
Melo - Playoffs
During the playoffs, we were asked to support our athlete, Carmelo Anthony. It was not just enough for Nike to support him, we came up with this idea to run announcements from the opposing team's fan base supporting and celebrating how amazing Carmelo Anthony the player, the man, is. A simple prank turned into media gold.
