Toys ‘R’ Us

Somewhere along the way TRU became strictly focused on deals and weekend sales forgetting the spirit of their business: play. We launched, "Come on let's play" in the summer and aired over 30 spots throughout the holidays, reinvigorating the brand around play and imagination.

We partnered with YouTube legend Daniel Hashimoto, creator of the hugely popular ACTION MOVIE KID channel, to tap into his style, fan base and passion to create a campaign of :30’s and :15’s. Below is a montage of highlights we shot and produced.