Nationwide Series

The Nationwide Series is NASCAR’s second tier racing league (the minors). In 2007 the Nationwide Series came to existence when the previous sponsor of 20 years, Busch Beer, opted out of their sponsorship. Instantly the history of this league changed. It was our responsibility to create a platform that not only transitioned from one sponsor to the other, but also maintained the passion and history of it’s predecessor.

Using a ’70’s style illustration for the print, and vintage toy slot cars for TV, we were able to give the nationwide series instant racing credibility.