
Illuminus Senior Living
Getting older is tough, especially if you’re doing it alone. But that’s why Illuminus is here: to offer community. Not just community but Comradery. Not just the company of caregivers, but fellow older adults - friends. If you could picture your perfect retirement, wouldn’t you want your oldest friends to be there? We did. So we created a sitcom around a cast of characters and the spirited community - Living your Light.
We created an episodic series of 4 residents “living their light” together at the Marquardt.




After teasing out the sitcom, we launched the “episodes” as commercials.