Social is a unique challenge and a unique opportunity. While we compete against other brands the truth is we compete against puppies, influencers and fail videos.
Below is a collection of social work that (for different reasons) stands out in our feeds and my clients’ hearts.
Colliders
Kraft launched an amazing new pudding like dessert infused with some of the best candy in the world. Without a budget and without any previous work to go off of, we created a vibrant, explosive, crave-able world to stand out in social.
Amoco
Amoco stations have been gone for 20 years. In that time, a lot has changed in America. Online dating has become a thing. Google has become a verb. And the Cubs have become World Champions.
But a lot hasn’t changed in America too — like the timeless ideals that Americans still believe in: broad shoulders and strong, helping hands; curiosity and a passion for the open road; and an understanding that, no matter the color of our collar, we all pump the same gas.
We took this truth and gave amoco a distinct look, an American voice and launched it out all over the interwebs.
So, Kick the tires and light the fire. The torch is lighting up your feed with high octane content.
Breakstone’s Cottage Cheese
Kraft came to us looking to capitalize on Breakstone’s uptick in sales due to the pandemic. With no production, no brand book and no previous work to go off, we quickly created work that was versatile and flavorful - that’s thoughtfully cultured.
Nakano
Nakano wanted their audience to expand product usage beyond their traditional Asian roots. Our work took a very functional and utilitarian approach but still found a way to showcase recipes dynamically.
Bertolli
Over 150 years ago, Francis Bertolli began jarring a pasta sauce that embodies centuries of Tuscan tradition and know-how, along with a mindset imported straight from the heart of Italy - known as the Tuscan Way. We were tasked with expanding the meaning of the Tuscan Way and bringing new recipes to life.
