With the lawn care industry stuck in the backyard (usually with a man in plaid), we strategically positioned EGO as technology experts, light years ahead of their competition. And it worked. Sales more than doubled two years in a row and quickly became the fastest growing power tool brand in America.
Social
Out of context social media can be hard to judge. What's not is the results. We grew their followers by over 300% in just a year and a half. Here is a small sample of the highlights from hard hitting product demos to culturally relevant content (we did a little of everything including a voicemail from a new diehard).
