Yakima Products
Yakima produces bike racks, kayak racks and other similar types of destination hardware for your car, truck and home. Yakima was a brand who lost its outdoor roots and its loving support from “shop rats” (shop owners, and sales-floor salesmen). We redeveloped the look and feel of the entire brand from web to retail. We recreated the voice of the brand with a witty edge and a bit of irreverence. Afterwards, it was hard not to "Go Mighty" with Yakima.
Way back in 2004, Campfire Dusty, a rootin' tootin' sing-a-long character, was created to promote “Yakimagrams” (a personalized singing invitation (via web video) to the great outdoors). Just fill in a few fields, hit send, and voila. Your pal gets a singing telegram over the web, featuring video, music, dancing critters, your trip itinerary, and last but not least, good ol’ Campfire Dusty. Cutting edge digital before digital was digital.
Besides being on the web, Campfire Dusty was busy promoting his new album release at trade shows as well as selling his music on itunes and myspace.com. Still available on itunes!
Goodbye Dusty, Hello Coach.
“Go Mighty” continued for a couple years and to keep it fresh later down the line we created a lovable, gritty, hard-nosed outdoor coach, Coach Yakima. Coach helped select the right products for you as well as helping you stay motivated in your pursuit of outdoor adventures. (Here is just a small sample of ads (2 of 8))
2007 Catalog
Coach walked you through the entire ’07 product line, all while giving you some tough love and some good outdoor advice. Coach appeared throughout the year at various trade shows and of course the web.
About half the photography and all the retouching/image manipulation in this year’s catalog was shot and produced by yours truly.
Finally, we created the Yakima countdown widget downloadable to your desktop. Going riding on Saturday? Plug in the date and time and watch time tick away.